DEDICATED FUNDS ON BRANDING, UPGRADING AND DOMESTIC SALES

For Hong Kong enterprises to explore and develop the ASEAN and the Mainland China markets through developing brands, upgrading and restructuring operations and promoting sales.

Funding Ceiling: HKD50,000 on a 1:1 matching basis. Applicant must contribute 1/2.

ASEAN PROGRAMME
INDUSTRY: ALL

To assist Hong Kong enterprises in developing the ASEAN market

FUNDING
  • 1:1 matching basis
  • Cumulative funding ceiling per enterprise: HKD1 million
  • *maximum limit for each audit is HKD10,000 is counted
  • Individual project funding ceiling: HKD1 million
  • Maximum no. of approved projects: 10 projects
  • Contribute no less than 50% of the total approved project cost in cash.
  • Funds will be received after project completion
  • The funds that will be received depends on project duration
INITIAL PAYMENT REQUIRED

18 months or below

✔ initial payment (25%)
✔ final payment (after project completion)

18 months and < 24 months

✔ initial payment (25%)
✔ mid-term payment (up to 25%)
✔ final payment (after project completion

*With a separate interest-bearing bank account under the applicant’s name

INITIAL PAYMENT NOT REQUIRED

18 months or below

✔ final payment (after project completion)

>18 months and < 24 months

✔ mid-term payment (up to 50%)
✔ final payment (after project completion

ELIGIBLE APPLICANT
  • Registered in Hong Kong under the Business Registration Ordinance (Cap.310)
  • Having substantive business operation in Hong Kong
  • Non-listed enterprises of all sizes
  • Related enterprises would be treated as one single enterprise with a cumulative funding ceiling of HKD1,000,000 if
    • ≥30% of the ownership of the each enterprise is held by the same individual(s), and
    • the related enterprises have the same business nature
APPLICATION
PROCESS
  1. Application Submission
    • Type (i) Project Application, or
    • Type (ii) Project Application
  2. Application Vetting
  3. Approved Project Commencement
  4. Progress Report & Annual Audited Account Submission (if applicable)
  5. Project Completion (within 24 months)
  6. Final Report & Final Audited Account Submission

*funding disbursement depends on project duration

METHOD
  • Submit application to the Programme Secretariat in person, by post or electronically

*Initial payment required: Project must begins after the signing of the funding agreement and approval

*Initial payment not required: Project may begins after application submission

TIMELINE
  • Prior to the start of the project
  • All year round on a quarterly basis
EXAMPLES OF ELIGIBLE PROJECTS
SCOPE:
  • Branding
  • Upgrading and Restructuring
  • Domestic Sales
SOLUTION TYPE:
  • Mobile app (for promotional purposes)
  • Setting up or enhancement of corporate website
  • Keyword-Based Advertising
  • E-commerce platform